As organisations become more interconnected, leaders are increasingly expected to deliver outcomes through people they do not directly manage. Cross-functional projects, customer priorities, transformation initiatives and matrix structures all depend on influence without formal authority.
Some leaders respond by becoming more forceful. Others rely on repeated escalation. Neither creates durable commitment.
Influence begins with understanding what matters to the other person and why the proposed action should matter to them.
Do the stakeholder work
Before an important discussion, identify the people whose support, expertise or permission will shape the outcome. Consider their priorities, pressures, risks and previous experience with the issue.
This is not manipulation. It is responsible preparation. A proposal framed only through your own function’s priorities asks others to do the translation. A well-prepared leader connects the proposal to the wider business and to the legitimate concerns of each stakeholder.
Speak with critical stakeholders before the formal meeting. Listen for objections, not merely agreement. Early disagreement is useful information; surprise resistance in a decision meeting is much harder to resolve.
Credibility is behavioural
Influence grows when people experience consistency between what you say and what you do. Preparedness, reliability, respect for others’ expertise and willingness to share credit all strengthen credibility.
The opposite is also true. If a leader seeks collaboration only when support is needed, ignores earlier concerns or uses hierarchy to close debate, future influence becomes more difficult—even if the immediate decision goes through.
People may comply with authority. They commit when they trust the intent, the process and the person.
Make the shared outcome visible
Cross-functional discussions can quickly become negotiations between departments. Strong influencers lift the conversation to the shared outcome: the customer experience, business performance, risk reduction, employee safety or organisational capability.
This does not remove competing interests, but it creates a better basis for trade-offs. The leader’s role is not to pretend that everyone wants the same thing. It is to build enough common purpose for people to move together despite different priorities.
Influence is not a clever phrase delivered at the right moment. It is the accumulated effect of credibility, preparation and respect.
If you want greater influence in the meeting, begin by improving the conversations that happen before it.
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